Contact & account enrichment
Build a predictive account scoring model
Build a predictive account scoring model in Starbridge. Score accounts by ICP fit, generate AI-weighted rankings, and sync them to your CRM.
Define your ICP as a scoring rubric
Your ICP criteria belong in a scoring model, not in your head. Starbridge enables you to translate your ICP into a structured scoring rubric with weighted factors, ensuring every rep uses the same prioritization framework rather than their own interpretation.
With Starbridge, you can:
- Define criteria using any combination of factors: competitor usage, org size, budget indicators, vendor adoption history, or past engagement with your team
- Weight each factor according to how predictive it is for your close rate, rather than relying on a generic template built by someone else
- Update your rubric at any time as your ICP evolves, then regenerate scores across your entire account list
The more specific your rubric, the more accurately Starbridge distinguishes the accounts worth calling from those that aren't ready yet.
Pull all account data into one scoring table
Stop assembling scoring inputs by hand. Starbridge consolidates competitor data, budget indicators, CRM fields, and adoption history into a single Buyer Bridge table in just a few clicks. No manual assembly, no spreadsheet merging.
With Starbridge, you can:
- Filter your account list by any firmographic criteria before pulling data, such as higher ed institutions above 1,000 FTE
- Add columns from Starbridge's native intelligence, including competitor relationships, budget data, adoption summaries, and buying signals from public sources
- Pull CRM fields directly into the same table, without exports or manual merging
With all your scoring inputs in one place, you spend time making decisions, not assembling data.
Generate AI-weighted account scores
Starbridge transforms your account data into a ranked score from a single plain-language prompt. Describe how you want accounts scored, drop in your rubric, and Starbridge generates a weighted model, scoring every account on a 1-to-10 scale. Each account receives a written explanation of its ranking, not just a number.
With Starbridge, you can:
- Generate a weighted 1-to-10 account score from a natural language prompt, without formulas or data team involvement
- Receive a written explanation with every account's score, detailing the specific factors that influenced it
- Score accounts using any combination of Starbridge data: competitor relationships, org size, budget indicators, engagement history, and adoption data
InquirED drove $200K in new pipeline in their first quarter after replacing manual board-document research with signal-driven account scoring in Starbridge.
Refine your scoring model without rebuilding it
Adjusting your scoring model in Starbridge takes seconds. Describe what you want to change in plain English, and Starbridge updates the scoring logic. Run it again, and every account receives a new score with an explanation reflecting the updated criteria.
With Starbridge, you can:
- Modify your scoring rubric by typing the changes you want and run updated scores across your entire account list
- Test different scoring approaches without losing your original model
- Keep your prioritization current as market conditions shift, without waiting on a data team to rebuild the model
Your scoring model should reflect how your team thinks about accounts today, not how you thought about them when you first set it up.
Sync scores to your CRM
Account scores are only useful when reps can see them in the tool they already use. Starbridge syncs scores and all underlying data directly to your CRM, so every rep has a prioritized account list in Salesforce or HubSpot without leaving their workflow.
With Starbridge, you can:
- Map account scores, score explanations, competitor data, and budget indicators directly to Salesforce or HubSpot fields
- Push updated scores to your CRM as account data changes, keeping every rep's priority view consistent
- Give every rep a prioritized account list inside their CRM workflow, with no manual exports or CSV uploads
Mantra Health 3x'd their enrichment coverage through Starbridge's bidirectional Salesforce sync. Every rep works from the same enriched account data, updated week over week.
Ready to give your reps a prioritized list they'll actually use? Book a demo to see predictive account scoring in action.
Frequently asked questions
Customer testimonials
What teams say after switching to Starbridge.
