How Mantra Health leveraged Starbridge to 3x enrichment coverage on auto-pilot 

"We think about Starbridge as building the art of the possible." - Andrew Conley, Senior Sales Operations Manager at Mantra Health. 

Mantra Health provides young adults with high quality and accessible mental health solutions through whole campus care. They offer both preventative wellness and clinical solutions in partnership with US campuses nationwide.

As Mantra scaled their partnerships, their sales team needed a more efficient approach to account enrichment that could keep pace with their growth ambitions.

The Opportunity

Scaling Account Enrichment

Prior to Starbridge, Mantra's sales team  manually  gathered account intelligence from across the web: individual university websites, news alerts, and various AI tools like ChatGPT.

"Our reps were spending a lot of time referencing multiple AI tools. We’ve been able to dramatically reduce time spent on research by centralizing and serving up information to our reps on a platter.”  explains Andrew Conley, Senior Sales Operations Manager at Mantra Health. 

Not only did the process take up a substantial amount of time for the sales team, the  intelligence was also static, quickly becoming outdated as new initiatives launched or administrators changed roles.

What Mantra needed was comprehensive account enrichment with consistent quality and real-time updates as the higher education landscape evolved. More importantly, they needed to understand: what exists on campus today? What are they offering students? Where are the gaps? How can Mantra engage in a meaningful way to complement what universities are already offering their students?

The Solution

A Salesforce <> Starbridge Bi-Directional Integration That Drove 3x Data Enrichment 

Mantra Health was able to 3x data enrichment coverage with  Starbridge, connecting their Salesforce instance through a bidirectional sync to enrich contacts, accounts, as well as Mantra specific intent signals.

Starbridge pulled in comprehensive firmographic information that previously required manual CSV uploads from multiple data providers—now it's a one-time setup with real-time data flow.

 "Setting up was a breeze," Andrew notes. "We were able to quickly figure out how to connect the two systems, look at object by object and field by field and connect what we wanted at multiple levels."

Starbridge's AI-powered bridges automatically gather timely, relevant information about campuses and decision-makers. This data flows into Salesforce through a custom "Signal" object that ties to either contact or accounts. Each signal summarizes specific insights that account executives can then use in their outbound. Everything is defined through custom prompts that Mantra's team built.

“With signals, we’re able to pull in very creative, timely and relevant pieces of information that starts to complete the picture for a given rep of not only who this university is, but what's going on on a day to day or week to week basis.," Andrew explains.

How It Looks 

Centralizing and Scaling Your Best AE’s Knowledge

One of Starbridge’s most significant use cases for Mantra is how it has enabled the  aggregation of information, so that every rep on the team has access to 360 visibility across each of their accounts. 

"We're able to take the collective wisdom, centralize it, scale it, and then distribute that intel throughout our company," says Andrew. "We're taking the great ideas that our reps have—they're on the ground, they know what our customers are talking about—and we're able to define those ideas, translate them into prompts, and build them into scalable Starbridge signals that we're then automatically feeding to every single rep."

WIth Starbridge, every sales rep is getting the same enriched, impactful data directly integrated into their CRM.The Impact: Meaningful Engagement at Scale

The Impact

Intentional Customized Outbound at Scale 

Mantra enriched 3000+ accounts in their CRM without requiring a technical Salesforce admin. The transformation came in both outreach quality and strategic capability.

"In this day and age, whether you work in higher ed or somewhere else, you really are getting a lot of emails and outreach," Andrew observes. "What this is able to do is provide a layer of insight so that our reps are reaching out in a way that is truly meaningful to that person."

"We're able to contextualize our services. We are able to translate our solutions to what this means for a given person on campus, knowing who they are, what they've been doing, and what is of value to them."Beyond day-to-day execution, comprehensive data on thousands of universities reveals patterns invisible to competitors. Mantra now has "a really granular understanding of what our customers are offering their students, to what extent, and how it's evolving on a week-to-week and month-by-month basis."

This intelligence informs everything from account prioritization to strategic planning, segmentation, and approach. 

"We're able to double-click into a campus and get signals around who's doing what, what are they investing in, and what the general tenor of mental health is on that particular campus,” says Andrew. 

The Result

An Competitive Advantage that Compounds

These advantages compound over time. Every signal gathered and insight captured makes the system more valuable. Mantra is building an intelligence layer that gets richer monthly while competitors relying on manual account enrichment fall further behind.

"Starbridge is extremely valuable in how flexible it is," Andrew reflects. "Organizations already bring a lot of intel and insight into what their customers need and where their customers are. Starbridge gives you the creativity to scale data and insights in a way that you previously weren't able to before."

Starbridge has become the data engine powering Mantra's go-to-market motion. This is modern revenue intelligence: better data, delivered in context, at the right time, to the people who need it.

"In today's market, you need to find ways to gather the right intelligence, package it, and communicate it to your market in a way that is providing value to them," Andrew emphasizes. "Starbridge is the data engine and the connectivity that brings that to your go to market teams."

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