How Mantra Health unlocked 3x data enrichment coverage

About Mantra Health

Mantra Health provides young adults with high quality and accessible mental health solutions through whole campus care. They offer both preventative wellness and clinical solutions in partnership with US campuses nationwide.

As Mantra scaled their partnerships, their sales team needed a more efficient approach to account enrichment that could keep pace with their growth ambitions.

“We think about Starbridge as building the art of the possible.”

The opportunity

Prior to Starbridge, Mantra’s sales team manually gathered account intelligence from across the web: individual university websites, news alerts, and various AI tools like ChatGPT.

Not only did the process take up a substantial amount of time for the sales team, the intelligence was also static, quickly becoming outdated as new initiatives launched or administrators changed roles.

What Mantra needed was comprehensive account enrichment with consistent quality and real-time updates as the higher education landscape evolved. More importantly, they needed to understand: what exists on campus today? What are they offering students? Where are the gaps? How can Mantra engage in a meaningful way to complement what universities are already offering their students?

The solution

Mantra Health was able to 3x data enrichment coverage with Starbridge, connecting their Salesforce instance through a bidirectional sync to enrich contacts, accounts, as well as Mantra specific intent signals.

Starbridge pulled in comprehensive firmographic information that previously required manual CSV uploads from multiple data providers—now it’s a one-time setup with real-time data flow.

Starbridge’s AI-powered bridges automatically gather timely, relevant information about campuses and decision-makers. This data flows into Salesforce through a custom “Signal” object that ties to either contact or accounts. Each signal summarizes specific insights that account executives can then use in their outbound. Everything is defined through custom prompts that Mantra’s team built.

How it looks

One of Starbridge’s most significant use cases for Mantra is how it has enabled the aggregation of information, so that every rep on the team has access to 360 visibility across each of their accounts.

“We’re able to take the collective wisdom, centralize it, scale it, and then distribute that intel throughout our company. We’re taking the great ideas that our reps have—they’re on the ground, they know what our customers are talking about—and we’re able to define those ideas, translate them into prompts, and build them into scalable Starbridge signals that we’re then automatically feeding to every single rep.”

With Starbridge, every sales rep is getting the same enriched, impactful data directly integrated into their CRM.

The impact

Mantra enriched 3000+ accounts in their CRM without requiring a technical Salesforce admin. The transformation came in both outreach quality and strategic capability.

Reps can translate Mantra’s services into what they mean for a specific person on a specific campus — who they are, what they have been doing, and what they value. Beyond day-to-day execution, comprehensive data on thousands of universities reveals patterns invisible to competitors: a granular understanding of what customers offer their students, to what extent, and how that is evolving week to week and month to month.

This intelligence informs everything from account prioritization to strategic planning, segmentation, and approach.

“We’re able to double-click into a campus and get signals around who’s doing what, what are they investing in, and what the general tenor of mental health is on that particular campus.”

The result

These advantages compound over time. Every signal gathered and insight captured makes the system more valuable. Mantra is building an intelligence layer that gets richer monthly while competitors relying on manual account enrichment fall further behind.

Starbridge has become the data engine powering Mantra’s go-to-market motion. This is modern revenue intelligence: better data, delivered in context, at the right time, to the people who need it.