Overview

Frontline Education provides school administration software that empowers K–12 leaders to proactively oversee human resources, business operations, and student health and special education management.

As Frontline continued to scale its go-to-market strategy, the team looked for ways to further strengthen how insights were delivered to revenue teams and how consistently sellers could engage in high-value conversations.

Starbridge became a key enabler, helping Frontline amplify the impact of its go-to-market efforts and equip sellers with the information they need to engage more strategically with prospects.

The Opportunity

Frontline’s go-to-market team places a strong emphasis on preparation and understanding the needs of each district they serve. As the organization grew, the team saw an opportunity to make that preparation even faster and more scalable, while preserving the quality and depth of insight sellers bring into every conversation.

“The amount of research that would normally take me 2 hours takes 5 minutes with Starbridge.”

By accelerating access to relevant insights, Frontline was able to ensure sellers spent more time applying knowledge and less time gathering it, resulting in more focused and productive meetings.“

If it’s a half hour meeting, you’re not spending 20 minutes of that trying to get to know them. You already know what they’re interested in. And so now you can spend 20 more minutes really digging into how we help you solve that problem.”

The Solution

Frontline uses Starbridge to fuel its go-to-market strategy by delivering purchasing information, competitor context, and buying signals directly to sellers.

This enables consistent, high-quality preparation across the revenue organization and supports confident, value-driven conversations.“ With Starbridge, we have the purchasing information, competitor knowledge, and buying signals that give us the ability to deliver information that’s meaningful and relevant to our sellers.

So they move forward and really identify what they’re going to do for their prospects and how they’re going to do it.” Starbridge helps Frontline reps quickly understand where prospects are experiencing challenges and how Frontline’s solutions align to those needs.

The Impact

With faster access to insights, Frontline sellers are able to enter conversations prepared, informed, and focused on outcomes. This preparation is felt immediately by prospects.

“Prospects appreciate that we did our research and our homework to understand what they have, instead of having to spend that time explaining to us what they do. ”

Starbridge also supports more strategic pricing and competitive discussions by surfacing clear purchasing context. “I had a seller the other day who sent me a message and was like, I already knew that they were paying this much for this competitor for one solution. And we can give them two solutions for the same amount of money.”

The overall effect has been a significant increase in efficiency and confidence across the revenue team.“

Starbridge is priceless because it has been so efficient for us, and it has helped us to to serve our clients better.”

Looking Ahead

Starbridge continues to support Frontline’s mission to build a connected future for school administration by enabling sellers to deliver informed, relevant, and meaningful conversations at scale.

Together, Frontline and Starbridge are helping school leaders make better decisions and drive better outcomes for their communities.