TAM to Target: Overview

TAM to Target is a growth services firm that helps mission-driven companies with finite addressable markets build pipeline and grow revenue, with a focus on public sector segments like K-12, higher education, and state and local government.

As the public sector selling landscape has evolved rapidly with AI, TAM to Target has built repeatable prospecting and outbound systems designed specifically for markets where relevance and accuracy matter most.

Starbridge has become a core platform inside that motion, helping TAM to Target and its clients target more precisely, trust their data, and execute outbound programs faster and more effectively.

The Opportunity

Public sector teams face unique outbound constraints. The markets are finite. Brand reputation matters. The data is often unreliable. Signals are difficult to find. And traditional B2B tooling is not designed for K-12 and government buying dynamics.

As Bobby Offterdinger built TAM to Target, the core problem was familiar from his own experience in K-12 and higher education sales.

“There was all this cool technology around signals and insights, but it all really just applied to the B2B space outside of public sector. And there was nothing on the market that could help support businesses that sold in K-12.”

Before Starbridge, TAM to Target attempted to piece together workflows using tools like Clay and automation layers like Zapier, combined with any public data they could manually scrape. That approach created two major challenges.

First, critical public sector sources were either difficult to access or too time-consuming to operationalize, including FOIA data, RFPs, strategic plans, and board meeting minutes.

Second, data quality and trust became a serious risk. In finite markets, a single inaccurate data point can damage a client’s reputation quickly.

“We had experiences where we were reaching out using data that we didn’t verify from other platforms, and we would get responses back saying, I’ve been here for seven years. What are you talking about?”

TAM to Target and their customers needed a more reliable and scalable way to source accurate contact data, identify relevant signals, and operationalize those insights into campaigns without building an entire internal go-to-market engineering function.

The Solution

TAM to Target adopted Starbridge as an end-to-end platform for public sector go-to-market execution, combining targeting, contact discovery, signal intelligence, and workflow orchestration in one system.

“Starbridge is the platform that I wish I had for the last decade.”

Today, TAM to Target uses Starbridge across the full lifecycle of client engagements, from strategy to execution.

In the first two to three weeks of an engagement, the team focuses on testing messaging and segmentation to learn what resonates with specific buyer personas. Starbridge accelerates this work by surfacing relevant signals and enabling precise segmentation.

TAM to Target applies signals in two ways, either at the segmentation layer or at the messaging layer, depending on persona and context.

For example, if a school district’s board meeting surfaces a cybersecurity priority, Starbridge can be used to segment accounts that match that need. Then the team decides whether to explicitly reference that signal in outreach based on who they are contacting.

“Then what we can do is figure out the actual contacts there and the contact and account data that comes from Starbridge is best in class. Starbridge data is literally 4 to 5 times more valid than any other source.”

Starbridge also supports TAM to Target’s ability to deliver strong outbound offers alongside relevance and signal.

“Offer and message and value prop are king, and signal is just an amazing impact on top of it.”

The Impact

Starbridge has driven measurable improvements for TAM to Target and its clients across pipeline, efficiency, and execution velocity.

TAM to Target reports that clients using Starbridge are seeing 2.0 to 2.5 times the number of meetings booked compared to before adopting the platform.

“Our clients that are using Starbridge are seeing 2 to 2.5 times the number of meetings booked than previously.”

3 to 4 Times More Valid Contact and Account Data

Data trust is a major unlock in public sector selling. TAM to Target reports Starbridge contact and account data is substantially more valid than other providers they have used.

“Starbridge data is 3 to 4 times more valid than any of the other contact vendors we’ve worked with.”

That trust directly translates to time saved and improved team satisfaction because go-to-market engineers no longer need to double verify contacts manually.

“We no longer have to triple check our data points. We just know it’s the best and we can trust it.”

Faster Campaign Launch and Iteration

Beyond volume, Starbridge has increased agility. TAM to Target can launch and iterate on campaigns significantly faster, which improves learning loops and message testing.

“Before it might take us 2 to 3 days to put together an entire workflow and launch a campaign. If we can do 3 or 4 of those in 2 to 3 days, now we have so many more data points to figure out what’s resonating.”

A Concrete Example

One example illustrates what is now possible with Starbridge that was previously impractical.

For a client selling into K-12 transportation departments, TAM to Target needed to understand the incumbent vendor and the true pain points inside the account. Previously, that would require manual digging through contracts, board meeting minutes, or FOIA requests.

Now, Starbridge enables the team to identify the existing competitor, access relevant context, and prepare better discovery questions before a call ever happens.

“Our team knows exactly what competitor they’re already using. It’s not the competitor itself, it’s the battle card that goes with that competitor. We know which questions to ask, and we already know the answers before the prospect even says it.”

This reduces guesswork, protects client brand, and increases conversion because reps can run tighter discovery and guide higher-quality conversations.

“We don’t have to guess in the dark.”

Partnership, Not a Vendor Relationship

TAM to Target describes its relationship with Starbridge as a true partnership defined by proactive collaboration across product, customer success, and go-to-market.

“For us, the experience we’ve had working with Starbridge has been one of partnership and not a transactional vendor relationship.”

A key differentiator has been Starbridge’s willingness to proactively solicit feedback, not just on user experience, but on whether the data and signals actually drive outcomes.

“I appreciate moments where Starbridge has been proactive about requesting input on product, not just user interface but whether the data is actually impactful and how to improve that.”

Looking Ahead

TAM to Target continues to build repeatable systems that help mission-driven public sector companies grow faster, with more relevance and less risk.

Starbridge remains central to that strategy because it enables accurate targeting, reliable contact data, signal-driven segmentation, and faster execution, all while protecting brand reputation in finite markets.

“What helps me sleep well at night is that with Starbridge, we don’t have to worry about data quality and insights because Starbridge is the best in class platform.”

Together, TAM to Target and Starbridge are helping public sector sellers engage more strategically, move faster, and generate more pipeline for organizations that improve the lives of students, educators, and communities.

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