Salesforce Integration

Enrich accounts and alert reps to active buyers, all inside Salesforce

Starbridge keeps Salesforce up-to-date with verified contacts & account data enrichment, and alerts reps when accounts show buying intent.

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Trusted by hundreds of enterprise sales teams selling to the public sector

Sync contact & account data with a native Salesforce integration

Starbridge has a built-in integration with Salesforce at the contact, account, and lead level. Custom field mapping makes set-up a breeze. Say goodbye to the days of stale data with with automatic syncs.

Contact Data
Custom Insights
Account Scores
Competitor Insights
Current Tech Stack
Account ID

Build ABM campaigns directly in Salesforce with enriched account data

See the highest-value accounts first with real-time account scores, verified stakeholders, and intent signals, without leaving your CRM.

Avoid Excel Exports
Avoid Manual Data Cleanup
Automatic Clean Records
Verified Stakeholders
Real-time Account Scores
CRM-Native

Get alerted of warm leads directly in Salesforce

Your reps receive notifications directly in Salesforce when Starbridge flags a high-intent buying signal. This lets your reps start the conversation before competitors' reps even see the signal.

Real-time Buyer Monitoring
Salesforce Notifications
Outreach That Gets Read
Less Research, More Selling
Pipeline Focused Intel
Shorter Sales Cycles

Works with your stack

We also play nicely with the other tools your team already uses.

Dead-simple integration

Trusted by sales leaders from 100+ enterprise teams.
"Starbridge’s Salesforce integration was the simplest implementation I’ve had. I didn’t even need to bring in our Revenue Operations team."

Nick Carroll, VP of Sales
EdSights

Frequently asked questions

How does Starbridge help my business build pipeline?

Starbridge tracks the signals that matter most—like contracts expiring, new budgets, grants, hiring plans, and board minutes—and delivers the hottest accounts to your team every week.

That way, your reps spend less time researching and more time booking meetings with decision-makers who are already primed to buy.

What are buying signals?

Signals are early signs that a school district, university, or agency is planning to spend—like a new grant, a budget line item, or a contract about to expire. These are the first steps before an RFP appears.

Will Starbridge work for my business / industry?

If you sell into the public sector—state and local government, K-12 districts, or higher education—the answer is yes.

Our team will help you customize your search for whatever product you sell, even if not directly mentioned. For example, if you sell "AI-Powered Pencils", we'll help you find institutions who have opened up a budget for AI-initiatives or discussed AI in their meetings.

How accurate is your contact and account data?

We pull directly from official school, university and agency websites - not Linkedin. Based on a recent test of 14,000 emails, we had a 98% accuracy rate compared to 60 - 70% from generic databases.

We do this by using patented web-agent technology, waterfall enriching, then continuously bounce-checking throughout the year.

Here’s the technical reason for why our contact and account data is more accurate: Learn more

How are you different from ZoomInfo and other contact data providers?

Platforms like ZoomInfo and Apollo scrape LinkedIn — which barely covers the public sector and often goes stale fast.

Industry-specific vendors rely on static databases that update once or twice a year.

Starbridge runs continuous web crawls across government departments, school district sites, university portals, and board minutes, backed by AI-assisted FOIA automation that captures unredacted spend, contract expirations, and verified decision-makers.

The result: cleaner contacts, early buying signals, and competitor contract expirations you can’t get anywhere else.

We’re so confident in our data that we will compete in any contact accuracy bake-off for a sample set of your accounts.

Here’s why other providers can’t scrape the public sector as well: Learn more

How often do you update contact information?

We continuously monitor and update contact information through multiple verification methods. When contacts become inactive, we immediately update the status in your CRM. New contacts matching your criteria are automatically discovered and added on a regular cadence.

Where exactly do your buying signals come from?

We collect them from public sources like district and university websites, strategic plans, board and trustee minutes, budget reports, grants, news, job postings, and FOIA requests. Then we use AI to clean and score them so you only see what’s relevant to your accounts.

Are you another RFP platform?

No. In fact, we discourage only using RFPs on our platform because if you're not already part of the RFP writing process, you're already behind. Starbridge helps you action on the full funnel—from early intent signals at schools, universities, and agencies, to competitor contract expirations, to live RFP alerts. We’re a complete go-to-market platform, not just a bid board.

How many bid boards do you cover?

We centralize thousands of state, local, education, and university bid portals—plus FOIA-based spend data you won’t find on any bid board. Instead of bouncing between sites, you get one personalized feed of every opportunity that matters.

How does Starbridge integrate with my CRM?

We connect directly with Salesforce and HubSpot. Verified school, university, and agency contacts—along with signals and RFPs—sync to your workflows automatically so your reps don’t need to change how they work. See our full integrations list here.

Do you have the ability to update existing CRM data?

Yes - our native Saelsforce and Hubspot integrations enable us to create, upsert, and update CRM records. Starbridge fills in missing details, updates stale info, and adds verified education and government contacts, so your CRM stays the single source of truth.

How will my reps use Starbridge in the next 30 days?

Week 1: Your dedicated Customer Success Manager sets you up with a tailored target list and gets it synced into your CRM

Week 2: Together with your CSM, you’ll set up your first workflows in Starbridge to surface the warmest leads.

Week 3+: Your reps start receiving weekly prioritized account lists with who to contact and what to say, delivered in the channels they already use (Slack, CRM, email, or directly in Starbridge)

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