County of Trinity

The meeting focused on several operational updates, including the establishment of a dedicated email address, a fillable application for the Behavioral Health Advisory Board, and an evaluation survey. The Director provided updates on the website's Behavioral Health page, staff training, the county justice-involved program, case management, and new facility site development. Additionally, the Board received a report on a recent site visit and a detailed update from the Patients' Right Advocate regarding training, certification, and minors' rights. A public hearing was held to review the Draft Behavioral Health Services Act Integrated Plan, with information provided on the feedback process.

The meeting includes discussions regarding website updates, including the addition of a Behavioral Health Advisory Board page, posting of past minutes, and a new fillable membership application. New business items involve updates from the HHSA Director, revisions to the BHSA Integrated Plan following requests from the Department of Health Care Services, and updates from the Patients Rights Advocacy group. Additionally, a public hearing will be held to receive comments on the previously submitted Revised Behavioral Health Services Act Integrated Plan.

This document outlines Trinity County's three-year Integrated Plan for Behavioral Health Services and Outcomes, as mandated by the Behavioral Health Services Act (BHSA). It details the county's behavioral health system, including populations served, technical infrastructure, and provided services. Key components cover Local CARE Act implementation, various grant programs (SAMHSA, MHBG, SUBG, Opioid Settlement Funds), and mandated services (Bronzan-McCorquodale Act, Public Safety Realignment, Medi-Cal SMHS, Drug Medi-Cal). The plan addresses statewide behavioral health goals such as access to care, homelessness, institutionalization, justice involvement, removal of children from home, and untreated behavioral health conditions, identifying disparities and proposing initiatives. It further describes the community planning process, provider monitoring, and specific BHSA-funded programs, including Behavioral Health Services and Supports (BHSS), Full Service Partnership (FSP) programs, Assertive Field-Based Substance Use Disorder (SUD) treatment, Medications for Addiction Treatment (MAT), and Housing Interventions. The plan aims to strengthen the behavioral health continuum through integrated services, workforce development, and strategic partnerships to meet community needs and reduce disparities.

The meeting centered on a review of the new website design, specifically addressing layout issues, including a border error on the hero video section and font contrast concerns. The team discussed the strategic placement of key content, such as featured activities and lodging, to optimize user experience and conversion funnels. There was also a discussion regarding the use of carousels, accessibility considerations for font sizes, and the necessity of prioritizing data-driven content, such as popular outdoor activities and local attractions, over purely aesthetic design elements.

The meeting focused on digital marketing strategies and website analytics for Trinity County Adventure Around Every Turn. Key topics included the importance of installing and correctly utilizing the Meta Pixel for audience targeting, building lookalike audiences based on website visitor data, and expanding geographical reach for advertising campaigns. The participants also reviewed Google Analytics 4 (GA4) data to identify high-engagement content, assess website traffic patterns, and determine effective marketing opportunities based on user engagement rates and time spent on specific pages.