Introducing Channel Partner & Contract Vehicle Access

Introducing Channel Partner & Contract Vehicle Access, giving companies on Starbridge direct access to the major contract vehicles that public sector buyers already purchase through — Sourcewell, OMNIA Partners, NASPO ValuePoint, TIPS, and more.

Justin Wenig

Founder and CEO

From software platform to public sector channel partner

Today we're launching something we've been working on for 18 months: Starbridge is evolving from the AI sales platform for SLED into your all-in-one public sector channel partner.

The most successful companies selling to government and education know a secret: the right channel partner changes everything. The right partner gives you access to cooperative contracts, giving buyers the opportunity to close deals months faster, with procurement and compliance handled for you. And the right partner invests in you, becoming a dedicated extension of your sales team that generates pipeline from day one.

The problem is that nobody gets both. Winning your own spot on cooperative vehicles takes years of applications, legal work, and administrative overhead. Or you go through a legacy channel partner, and they don't care about you unless you're a giant.

The result is agencies find products they want to buy, and the purchase stalls because the vendor has no procurement path. Until now.

Starbridge Channel Partner Program

Today, Starbridge becomes your all-in-one channel partner: a distribution engine to fast-track cooperative contract access, plus an outbound agency to accelerate your go-to-market.

Onboard with Starbridge once, and your products can become eligible to be sold through the contracts your buyers already use: NASPO ValuePoint, Sourcewell, TIPS, OMNIA Partners, Texas DIR, GSA, and more.

For every deal, we recommend the best contract vehicle to simplify the buying process. And because the Starbridge platform surfaces which buyers are in market, demand and procurement finally live in one motion.

Unlike legacy channel partners, we invest behind our vendors earlier and harder than anyone else: BDRs building pipeline, GTM engineers running plays, marketing and conference support, plus software to fuel it all from day one.