Social Media Agency (RFP #960604)

Description: Michigan State University is soliciting proposals for a social-media agency to increase visibility and enrollment for the Apple Manufacturing Academy, a free national program for small and medium-sized businesses. The selected supplier will build the Academy’s social strategy and creative toolkit and manage ongoing content, community engagement, and account management across Instagram and LinkedIn. The work is organized as an onboarding phase followed by annual services, and the selected supplier’s initial contract term is two years.