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Closes
Sep 8, 2026
This RFP is for global media relations and public relations services to position Canada as a destination for international business events.
Key metrics and characteristics
City
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Vancouver
Address
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1045 Howe Street, Suite 700
Zip Code
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V6Z 2A9
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Board meetings and strategic plans from The Canadian Tourism Commission
The Annual Public Meeting focused on the state of the tourism economy in Canada, highlighting key performance metrics and strategic objectives. Discussion topics included progress toward the 'North Star 2022' strategy, which aimed for significant increases in international visitors and revenue. Leadership discussed organizational evolution, emphasizing commitment to transparency in government funding and the responsible allocation of resources toward marketing and sales. Furthermore, the meeting reviewed innovative marketing campaigns, such as a pilot project in South Korea that utilized television media to drive tourism, and the focus on fostering growth during the off-season. The presentation also touched upon staff diversity, the development of sustainable tourism, and ongoing efforts to enhance the commercial competitiveness of the Canadian tourism sector.
The 2016-2020 Corporate Plan for Destination Canada provides a strategic roadmap to strengthen Canada's position as a premier global destination. The plan aims to achieve a target of 20 million international visitors, generating $20 billion in revenue by 2020. Key objectives include increasing demand for Canada through innovative marketing, enhancing the commercial competitiveness of the tourism sector, and improving corporate efficiency and effectiveness. The strategy emphasizes leveraging partnerships, adopting content marketing, and utilizing data-driven approaches to stimulate economic growth and job creation within the Canadian tourism industry.
Public-sector contacts connected to The Canadian Tourism Commission.
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This document outlines Canada's Business Events Restart Recovery Framework, aiming to guide the industry through post-COVID-19 recovery. It delves into the current state of business events, conducts a global environmental scan, presents various recovery scenarios, and establishes a restart framework with specific recovery signals. The framework prioritizes understanding market dynamics, sector-specific needs, and decision-maker requirements. The overarching objective is to enable Canadian partners to host meaningful events, re-establish Canada as a leading international destination for business events, and facilitate a return to pre-COVID-19 business volumes, with projections extending to late 2024 or early 2025.
Extracted from official board minutes, strategic plans, and video transcripts.
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