GOLETA TRAIN STATION ADVERTISING CONCESSIONAIRE FOR THE CITY OF GOLETA, CALIFORNIA

Description: Date Issued: October 26, 2026 Deadline for Submission: December 3, 2026, at 5:00 P.M. Contact: Blake Markum, Management Analyst City of Goleta - City Manager's Office 130 Cremona Dr Ste B Goleta, CA 93117 ELECTRONIC PROPOSALS MAY BE SUBMITTED TO BLAKE MARKUM AT BMARKUM@CITYOFGOLETA.GOV UNTIL THE HOUR OF 5:00 P.M., DAY, December 3, 2026 1. INTRODUCTION A. Purpose The City of Goleta (City) is seeking proposals from qualified advertising Concessionaires to operate a non-exclusive commercial advertising concession at the Goleta Train Station. B. Background The Goleta Train Depot Project began in 2018 when the California State Transportation Agency (CalSTA) notified the Santa Barbara County Association of Governments (SBCAG) that SBCAG had been awarded $13 million for its joint application with the City of Goleta for Transit and Intercity Rail Capital Program (TIRCP) funds. The project constructs a new multi-modal train station adjacent to the existing Amtrak platform at South La Patera Lane. The newly constructed full-service station improves connections to bus transit, accommodates transit service to and from the Santa Barbara Airport and University of California, Santa Barbara (UCSB), adds new bicycle and pedestrian facilities, and allows accommodation for potential future train storage that will support increased commuter rail needs. The new $32 million dollar facility, officially dubbed the Goleta Train Station, is safer and more functional and inviting compared to the previously existing platform. It includes a rentable community room, a bike storage room, a space for café concessions, spacious outdoor patios, and more features that are meant to make it a community destination rather than just a transit stop. The design includes six (6) interior display kiosks and two (2) outdoor display kiosks. The City shall use two (2) of the interior display kiosks for public information and historic displays, leaving the remaining six (6) (four (4) interior/two (2) outdoor) displays available for advertisements. 2. SCOPE OF WORK The following section identifies the anticipated tasks that will be the focus of the advertising concessionaire agreement. The tasks identified do not represent a complete and exhaustive list of the tasks that may be requested, nor are all tasks required if recommended otherwise. Consultants are encouraged to expand on the Scope of Work to demonstrate expertise. The anticipated work tasks will be done in coordination with City staff. A. Installation/Maintenance of Advertising Displays In exchange for an agreed upon fee, the advertising concessionaire shall be granted license for the non-exclusive right and privilege to use designated display kiosks at the Goleta Train Station for the installation and maintenance of advertising displays. B. Display Kiosk Information Interior Display Kiosks: Description: The interior display kiosks are four-sided wooden box cabinets, with backlighting for posters, tempered glass doors, tamper-proof bolts, and internal storage in the base. Kiosk Dimensions: 7'8"Hx4'8"W Display Area Dimensions: 4'Hx2'4"W Outdoor Display Kiosks: Description: The outdoor display kiosks are four-sided wooden box cabinets, with backlighting for posters, tempered glass doors, tamper-proof bolts, internal storage in the base, and asphalt shingle roof tiles for weather proofing. Kiosk Dimensions: 8'2"Hx4'8"W Display Area Dimensions: 4'Hx3'W Concessionaire shall have the right to use certain display kiosks as agreed upon by the City and Concessionaire. A location map of all kiosks is attached hereto as Appendix C. C. Fee The advertising concessionaire shall agree to pay the City, as compensation for the advertising rights and privileges conferred upon the advertising concessionaire in the executed agreement, a fee upon commencement of the agreement and continuing for the full term of the agreement. The frequency and amount of this payment shall be set at an agreed to minimum annual guaranteed amount or a percentage of the concession fee - whichever is higher. 3. PROPOSAL SUBMISSION INSTRUCTIONS A. Required Content To be deemed responsive and pass to the evaluation phase, all proposals must be submitted by electronic email to Blake Markum (bmarkum@cityofgoleta.gov) containing the following elements: 1. Cover Letter: The proposal must include a cover letter of no more than two (2) pages, single-spaced in size 12 Arial font or an equivalent, signed by an official authorized to solicit business and enter into contracts for the proposing consultant. 2. Consultant Qualifications: Provide a general description of the consultant proposed to lead the effort; history and qualifications; identify any other firms, subconsultants and/or individuals proposed to make up your team and explanation of team organization and management. 3. Describe any potential conflicts of interest. 4. Key Personnel and Qualifications: Names, job titles, duties, estimated hours, summary of relevant experience, organizational plan or chart, brief biographies and resumes for all key personnel; resumes for subconsultant key personnel if used. Subconsultants shall not further subcontract. 5. Related Experience Highlights and References: Describe at least three experiences of a similar nature completed by Consultant's team members, including client name, contact, description of services and dates, and relevance. 6. Proposed Fee Structure: Provide a proposed minimum annual guaranteed fee and a proposed percentage concession fee to be paid to the City in exchange for the non-exclusive advertising right and privilege for the designated display kiosks at the Goleta Train Station. 7. Description of Services: Describe which kiosks Consultant proposes to use, number and locations; nature of the advertisements (medium/materials); typical frequency of advertisement turnover; and any other relevant details. B. Submission Instructions All proposals must be submitted via electronic mail to Blake Markum at bmarkum@cityofgoleta.gov by 5:00 P.M. Pacific Standard Time (PST) on December 3, 2026. All submissions become the property of the City of Goleta. 4. EVALUATION AND SELECTION A. Evaluation Criteria An evaluation committee comprised of City staff will independently analyze each proposal. Applicants may be asked to submit additional information or be present for a virtual interview. Proposals will be evaluated using the following criteria (point values shown in RFP): - Thoroughness and comprehension in addressing the requirements and services to be performed (25 points) - Quality of key personnel and qualifications demonstrating relevant experience and subject matter expertise (15 points) - Recent experience with similar services performed, demonstrated ability and knowledge to perform scope of work (30 points) - Competitiveness of fee structure offered to City (30 points) Total: 100 points B. Anticipated Selection Process Schedule of Events (all times Pacific Time): - Issuance of RFP: October 26, 2026 - Last day to submit questions or requests for clarifications: November 30, 2026, by 5:00 PM - Last day for responses to all questions received, along with any addenda: December 1, 2026, by 5:00 PM - RFP proposal due date: December 3, 2026, by 5:00 PM - Evaluation team review of proposals: December 7, 2026 - December 18, 2026 - Oral interviews/Presentations: January 4, 2027 - January 8, 2027 - Notification to selected consultant of City's intent to award: January 11, 2027 - City Council Consideration of agreement with selected consultant: January 19, 2027 - Commencement of contract: January 30, 2027 5. SUBMISSION OF QUESTIONS OR REQUEST FOR CLARIFICATION Written questions and request for clarifications on this solicitation must be submitted via email to Blake Markum at bmarkum@cityofgoleta.org by 5:00 P.M. on December 3, 2026. 6. CONTRACT NEGOTIATIONS & NOTICE OF INTENT TO AWARD When a consultant has been selected, negotiations will be initiated. The City expects negotiations to be brief. If an agreement cannot be negotiated quickly with the selected consultant, the City may terminate negotiations and commence engagement with another party. Once successfully negotiated, City staff will send the successful consultant a notice of intent to award and send the Professional Services Agreement via Docusign. The successful consultant shall sign the Agreement within five (5) business days and provide all required insurance documentation. 7. FINAL DETERMINATION The evaluation committee will forward its recommendation for contract award to the Goleta City Council. The City Council may award the contract, or reject all proposals. City Council meetings convene on the first and third Tuesdays of each month at 5:30 p.m. 8. CANCELLATION OF RFP The City of Goleta reserves the right to cancel the RFP at any time without prior notice and to adjust the RFP schedule. The City is not liable for any cost incurred in the preparation of proposals. 9. ADDITIONAL INFORMATION All responses to this RFP become the property of the City upon submission. All data, documents, and other projects used or developed during the project will remain the property of the City or in the public domain upon completion of the project. The RFP does not commit the City to award a contract or to pay any costs incurred in the preparation of a proposal. The City reserves the right to modify or cancel this RFP in part or in its entirety and to accept or reject any or all proposals received if they do not meet minimum requirements. The City also reserves the right to negotiate with the selected consultant to revise the work program if necessary to match City needs.