On-demand recording

Public sector GTM engineering: Learn from the best

Bobby Offterdinger (TAM to Target) and Matt Stinson (Starbridge) apply GTM engineering frameworks to public sector sales: what to fund and what to retire.

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In this session

Reply rates are collapsing, inboxes are AI-filtered, and the playbooks that built last decade’s GovTech and EdTech leaders are visibly tired.

In this recording, Bobby Offterdinger and Matt Stinson apply GTM engineering frameworks to public sector sales and give a sharper view of what to fund and what to retire.

They cover:

Why reply rates, AI-filtered inboxes, and tired playbooks are breaking public sector outbound
How to apply GTM engineering frameworks to GovTech and EdTech sales
Using buying signals and Starbridge data to reach the right accounts at the right moment
What Bobby’s path from teacher to CEO taught him about how gov and edu buyers buy
Which parts of your GTM motion to fund and which to retire
Live Q&A with Matt Stinson

Download the slides (PDF).

Speakers

Bobby OffterdingerFounder & CEO, TAM to Target
From 5th grade public school teacher to CEO of TAM to Target, the leading public sector GTM + RevOps agency, Bobby Offterdinger has lived both sides of the gov + edu buying cycle. Today he runs a business that helps dozens of companies sell into the public sector, building real pipeline through dedicated GTM engineering, outbound dialing, and best-in-class Starbridge integration.
Matt StinsonChief Revenue Officer, Starbridge
Matt Stinson is Chief Revenue Officer at Starbridge, an AI-powered GTM platform helping companies win more government and education contracts. Matt brings 15+ years of SaaS sales leadership to Starbridge, most recently serving as VP of Sales at Parchment (an Instructure company), where he helped scale revenue to over $100M selling into K-12 districts, higher education institutions, and state governments.