The pain points

1. Almost too late to the party: HousingCloud’s sales team used to primarily discover RFPs through word-of-mouth. By the time they learned about an opportunity, competitors were already ahead of the game.
2. Focus on what matters most: When drafting RFP proposals, too much time was wasted answering repetitive questions about Housing Cloud’s capabilities.
3. The ones that got away: Without a way to track every RFP opportunity, HousingCloud constantly felt like opportunities were slipping through the cracks.

The solution

The Starbridge platform has become a daily tool for the HousingCloud team, transforming how the company approaches RFP opportunity discovery.

Before Starbridge, HousingCloud relied on cold calls & email campaigns, a process that was both time-consuming & had too much room for error. Now, with Starbridge, the HousingCloud team receives 5-10 targeted RFP alerts each month—alerts that include opportunities the team would never have discovered on their own.

"Starbridge allows me to sleep better at night, knowing we’re not missing out on any opportunities."

Geoff Bartakovics, CEO

Of course, finding RFPs is only half the battle. HousingCloud’s proposals used to be a huge time sink, with each one taking dozens of hours to draft. Thanks to Starbridge’s proposal writer, that process is now 50% faster, giving the team back 8-10 hours per RFP.

"Starbridge does the heavy lifting on bureaucratic tasks, letting us focus on the questions that matter most—the ones that help us win business."

Geoff Bartakovics, CEO

It doesn’t stop there. Every day, the team logs into the platform to track key buying signals, such as board meeting mentions and competitor expiration dates. Starbridge’s competitor contract data enabled HousingCloud to make pricing adjustments that helped it stay one step ahead of the competition.

"I log in every day to understand what’s happening in the marketplace and where competitors might be moving"

Geoff Bartakovics, CEO

With Starbridge, HousingCloud is equipped with the GTM outbound tools they need to compete and win in the student housing market.

The impact

1. 30% more RFPs found: Starbridge helped HousingCloud discover 30% more RFPs in 2024 compared to 2023.
2. 50% faster proposal writing: Cutting drafting time in half saved the team an average of 8-10 hours per RFP.
3. Better conversions: With a sharper focus on the best opportunities, HousingCloud is seeing more wins where it counts.