Norcross, City of - Public Works, Utilities & Parks

This Strategic Marketing Plan serves as a roadmap for the City of Norcross, guiding its business retention, recruitment, and expansion efforts through targeted sales messages and marketing to specific industries. The plan outlines a comprehensive strategy for the next five years, focusing on developing marketing materials and activities for both external audiences, including Technology & Innovation, Professional & Business Services, and Culture & Creative industries, and internal audiences such as existing businesses, engaged residents, and less-connected residents. Key priorities include developing specialized marketing tools, engaging with target industries, and fostering stronger internal communication to unify the community under the 'A Place to Imagine' brand.

This document presents the comprehensive plan update for Norcross, outlining its long-term development strategy and vision up to the year 2045.

The Technical Assistance Panel report focuses on repositioning the Buford Highway Corridor in Norcross, Georgia. The panel's recommendations include activating the corridor by enhancing walkability and pedestrian safety, developing a cohesive identity, revitalizing commercial and retail areas, and focusing on public amenities and community integration. The report also identifies potential sites for mixed-use development and outlines policy and zoning recommendations to support the city's development vision. Near-term actions include establishing programming for Lillian Webb Park, ensuring multi-lingual communications, creating a site priority list, aligning city plans, and incorporating provisions for incremental zoning changes.