Eastern Wyoming College

This Media Plan for Athletics outlines a coordinated effort to elevate the visibility and reputation of Eastern Wyoming College Athletics during the 2025-2026 season. It focuses on increasing awareness, fostering engagement, enhancing the college's reputation, strengthening partnerships, and ensuring strategic alignment with EWC's institutional mission. The plan details core media activities, including press releases, paid media, video production, website maintenance, live game updates, social media campaigns, and community engagement, all aimed at highlighting student-athletes and reinforcing EWC's role as a center for academic and athletic excellence.

The Marketing and Public Relations Plan for Eastern Wyoming College outlines a comprehensive strategy for fiscal years 2025-2027. It focuses on three key goals: increasing enrollment, enhancing community engagement, and improving internal communication. The plan aims to position EWC as a leader in applied learning by highlighting its unique programs, affordability, and career readiness, ultimately strengthening its connections with target audiences and its overall institutional reputation.

This document outlines the marketing goals and strategies for Eastern Wyoming College for fiscal years 2025-2027. It details a framework that aligns marketing efforts with the college's overarching strategic goals of organizational excellence, resource development, and student success. Key marketing objectives include increasing enrollment by targeting prospective students through multi-channel campaigns, enhancing community engagement via events and partnerships, and improving internal communication to support employee retention and recruitment. The plan also covers a marketing framework, key messages, an action plan, and metrics for success.

The meeting included administrative reports, such as the President's Report and the Financial Report for October 2025. The agenda covered the ratification of the MHP Financial Audit, Intended Learning Outcomes, and the October 2025 Expenditure Report. Additionally, the board addressed the ratification of appointments for the Chief Financial Officer as Assistant to the Treasurer and the Converse County appointee to the Board of Trustees. Action items included the approval of the Designation of Depositories, the Designation of the Torrington Telegram as the College District's Official Newspaper, Honored Retiree Status, and Practice Livestock for the Rodeo Club. The board also discussed the Election of Officers and Appointments for 2026, including the appointment of representatives to the Eastern Wyoming College Foundation and a Trustee to the Board of Cooperative Educational Services (BOCES).

The Eastern Wyoming College Board of Trustees held a work session to discuss several key topics. These included a review of EWC's strategic initiatives and assumptions, aligning with institutional pillars such as increasing graduation rates and community engagement. The board also reviewed the Higher Learning Commission's 4-year assurance review, the CDL program and workforce services, the program review process, a transfer report, and an overview of the Animal Science Trailer. Additionally, the session included an introduction of the new Alumni and Communications Coordinator for the Eastern Wyoming College Foundation.