SRC0000038365 Email Marketing Platform (Request For Proposal)

Description: Seeking an email marketing platform to send out notices, rule changes, and information to licensees and certificate holders. Currently, OBN has just over 300,000 email addresses which the Board serves. The platform OBN requires will be able to handle that number of email addresses with the ability to expand in the immediate future. Segmentation is a must, as well as optimized analytics and reporting, easy email design, and the ability to create an automated, personalized user journey through drip campaigns and targeted email sends. SMS automation is a plus but not a necessity. See attached files and outside link.