Primafruit Limited RFP

Description: The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Primafruit Limited for the “Fresh from Florida” Grocery Retailer Marketing Program. The procurement covers integrated promotional marketing for Florida produce through in-store displays, print features, digital content, recipe development, branded materials, and sales-performance reporting. The estimated value is $35,000 to $50,000, and interested parties must submit relevant information by September 15, 2026; this is an active procurement notice rather than a grant program or competitive bid request.