Midland Tourism Brand Strategy

Description: The Town of Midland is seeking proposals from qualified consultants to develop a Tourism Destination Brand Strategy that establishes a distinct, compelling, and authentic tourism identity for the community. In April 2026, Midland Council adopted a Five-Year Tourism Strategy, which identifies the development of a destination brand strategy as a key priority. The Destination Brand Strategy will provide the foundation for future tourism marketing initiatives, including the development of a new Midland Tourism website, destination marketing campaigns, visitor communications, and new wayfinding and visitor information signage throughout the municipality. The objective of this project is to create a tourism destination brand that effectively communicates Midland's unique character, enhances its positioning as a visitor destination, and supports long-term tourism growth and economic development.