The Town of Midland is seeking proposals from qualified consultants to develop a Tourism Destination Brand Strategy that establishes a distinct, compelling, and authentic tourism identity for the community. In April 2026, Midland Council adopted a Five-Year Tourism Strategy, which identifies the development of a destination brand strategy as a key priority. The Destination Brand Strategy will provide the foundation for future tourism marketing initiatives, including the development of a new Midland Tourism website, destination marketing campaigns, visitor communications, and new wayfinding and visitor information signage throughout the municipality. The objective of this project is to create a tourism destination brand that effectively communicates Midland's unique character, enhances its positioning as a visitor destination, and supports long-term tourism growth and economic development.
The Town of Midland seeks a qualified contractor to supply and install one replacement rooftop HVAC unit. The unit will be installed at the Municipal Office. Bids close on November 25, 2026, at 2:00 p.m. EST.
The Town of Midland seeks a licensed water well contractor to decommission municipal Wells 1A and 12 at 67 Fourth Street and 740 Vindin Street. The work includes labour, materials, equipment, associated site work, environmental protection, site restoration, and required abandonment records, in accordance with the contract documents, applicable regulations, and WSP technical specifications. WSP will inspect the decommissioning work on behalf of the Town.
Buyer Attributes
Key metrics and characteristics
Population
Population size to gauge opportunity scale.
17,817
Propensity to Spend
How likely this buyer is to spend on new technology based on operating budget trends.
CautiousAggressive
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AI Adoption Score
How likely this buyer is to adopt new AI technologies.
ConservativeEarly Adopter
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Startup Friendliness
How often this buyer champions startups and early adoption.
The 2023-2026 Strategic Plan for the Town of Midland Council outlines a practical course rooted in community values, fiscal accountability, and growth. Adopted in May 2023, it sets five key focus areas: Waterfront Development, Stabilize and Streamline Service Delivery, Infrastructure Management, Enhance Town Safety, and Workplace Culture. The plan aims to guide decisions, investments, and service delivery through 2026 by creating a vibrant waterfront, achieving operational efficiencies, ensuring financial resources for infrastructure, improving citizen comfort, and becoming an employer of choice.
Midland Town Council Regular Council Meeting
Date: Sep 23, 2026Type: Meeting mention
The council session included the approval of the meeting agenda, with the addition of a staff report regarding Tiffen area traffic calming. The council adopted several consent agenda items, including road safety initiatives, a draft plan extension for a local residential area, and a development charge reduction program. Additionally, a public meeting was held to discuss an Official Plan amendment and a Zoning Bylaw amendment for a proposed residential subdivision project at 9332 County Road 93.
The Municipal Accommodation Tax Committee meeting agenda includes updates on the Municipal Accommodation Tax collections for the first two quarters of 2026. Additionally, the committee will receive progress reports on MAT-funded projects undertaken by the County of Simcoe and the Town of Midland, as well as an update on the implementation of the Tourism Strategy and proposed projects and activities for 2027.
Extracted from official board minutes, strategic plans, and video transcripts.
Meeting signals
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Track Midland meetings, strategic plans, and budget discussions before the public bid appears.
