Media Agency Services (RFP)

Seeking experienced media agencies to develop and implement a comprehensive, data-informed, and multi-channel marketing strategy that supports student recruitment and enrollment goals. Partner with century college to develop annual and campaign-specific media strategies aligned with enrollment objectives, academic calendars, and program priorities. Collaborate with century college's creative and internal teams to ensure message consistency across all channels. Conduct regular strategic planning meetings, performance reviews, and post-campaign evaluations. Conduct market and audience research to refine target segments, validate audience personas, and identify new opportunities. See outside link.