Middlesex County

Destination 2040 is the County's strategic vision designed to guide policies, plans, programs, and investment decisions, addressing current challenges and leveraging opportunities. It aims to enhance quality of life and drive economic development by transforming county government into a central hub for innovation, partnerships, and collaboration. Key strategic areas include Economic & Workforce Competitiveness, Transportation & Mobility, Land Use, Development & Housing, Sustainability & Community Resilience, and Healthy, Safe & Inclusive Communities.

The Middlesex County Marketing Initiative aims to strategically position the county as "The Best Place To Live, Work And Play." This initiative seeks to attract new businesses, jobs, and visitors, ultimately boosting the economy and enhancing the quality of life for residents. The plan, implemented around mid-2017, is structured as a four-stage campaign focusing on core themes including history, innovation, education, culture, and community involvement, utilizing a consistent branding strategy across various communication channels.

The meeting served as the annual reorganization event, involving the swearing-in of newly elected or re-elected officials. Key discussion points included reflecting on the accomplishments of the past year, specifically mentioning a nearly 75 percent participation rate achieved by the Complete Count Committee for the 2020 census and the implementation of a Telehealth program providing bilingual virtual services. The County's vision for the future, centered around the 'Destination 2040' strategic plan, was also a focus, including the announcement of the Community Innovation and Opportunity Strategic Investment Plan aimed at educational opportunities and innovation at Middlesex County College. Furthermore, progress on transportation enhancement projects, such as improvements to the Northeast Corridor line stations in New Brunswick and North Brunswick, was highlighted, emphasizing the County's financial strength in supporting these endeavors.

The document outlines Middlesex County's Vision Zero initiative, a strategic drive to eliminate all traffic-related deaths and serious injuries on its roadways. It emphasizes a multi-faceted approach including data collection, targeted enforcement, public messaging, and engineering solutions. The initiative aims to foster a cultural shift towards responsible driving, particularly addressing issues like distracted driving and high-risk areas such as Route One, with the ultimate goal of achieving zero lives lost.

The meeting focused on taking the state forward, with Middlesex County being fiscally sound. The discussion included hope, helpfulness, and patience for 2019. The board reaffirmed its commitment to serving the people of Middlesex County and building on growth and quality of life.