Avp Enrollment Management, Division of Graduate and Continuing Education at Westfield State University
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Decision makers at Westfield State University
Academic Advisor
Administrative Assistant II
Administrative Assistant II
Assistant Dean, Graduate and Continuing Education
Assistant Director of Financial Aid
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Public documents that mention Daniel B. Forster.
The meeting includes an information session regarding the Fall 2026 Admissions Preview, encompassing updates on undergraduate admissions, Division of Graduate and Continuing Education (DGCE) enrollment, and summer orientation planning. Additionally, the committee will review marketing initiatives, specifically focusing on a progress update regarding the recent brand launch and the development of new promotional assets.
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The committee meeting covered updates on the university's brand launch, including the timeline and utilization of strategic investment funds. Admissions data for undergraduate, graduate, and continuing education programs were reviewed, alongside a detailed presentation on the Strategic Enrollment Plan, which focuses on stabilizing admissions, improving retention, and enhancing the student experience. Additionally, the committee discussed the Faculty Development Plan for academic years 2025/2026 and 2026/2027, highlighting the implementation of the Westfield Integrative Student Experience (WISE) and efforts to improve student success through faculty training, peer support, and outcome assessments.
The Enrollment Management & Student Affairs Committee meeting covered several key informational items. Discussions included the DGCE Admissions Strategy, which noted a slight increase in first-year deposits (the first back-to-back increase in over a decade) despite an overall drop in applications, and an update on transfer students, where numbers fell short of the goal. A significant portion of the meeting was dedicated to an introduction to the new brand platform being developed with BVK, which aims to shift perception from a 'hidden gem' to one focused on clarity, confidence, community, and successful student outcomes, with a planned launch in Spring 2026. The committee also reviewed data related to student engagement, including orientation statistics showing 760 attendees and the successful replacement of fireworks with a drone show.
The meeting covered undergraduate projections for Fall 2025, which look strong with a lean over last year. Discussion of admissions professionals' ethical responsibility, financial aid and support, enrollment and competition, enrollment trends and retention. DGCE admissions numbers were presented. New Student Orientation starts on Monday, June 16, 2025. Marketing has been restructured to build a strategic, data-driven approach to elevate, drive enrollment, and strengthen community. University site-wide AI Chatbot launched on June 2, 2025. A social media strategy was launched in April.
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