Director of Marketing at Westfield State University
Employing Organization
Team
Decision makers at Westfield State University
Academic Advisor
Administrative Assistant II
Administrative Assistant II
Assistant Dean, Graduate and Continuing Education
Assistant Director of Financial Aid
Key decision makers in the same organization
Public records
Public documents that mention Alyssa Goodreau.
The meeting includes an information session regarding the Fall 2026 Admissions Preview, encompassing updates on undergraduate admissions, Division of Graduate and Continuing Education (DGCE) enrollment, and summer orientation planning. Additionally, the committee will review marketing initiatives, specifically focusing on a progress update regarding the recent brand launch and the development of new promotional assets.
Find verified emails, direct dials, role context, job-change updates, and organization signals across every public-sector account you sell to.
Verified emails & phones
Accuracy-guaranteed data
Job-change & title updates
Never lose a contact
The committee meeting covered updates on the university's brand launch, including the timeline and utilization of strategic investment funds. Admissions data for undergraduate, graduate, and continuing education programs were reviewed, alongside a detailed presentation on the Strategic Enrollment Plan, which focuses on stabilizing admissions, improving retention, and enhancing the student experience. Additionally, the committee discussed the Faculty Development Plan for academic years 2025/2026 and 2026/2027, highlighting the implementation of the Westfield Integrative Student Experience (WISE) and efforts to improve student success through faculty training, peer support, and outcome assessments.
The Enrollment Management & Student Affairs Committee meeting covered several key informational items. Discussions included the DGCE Admissions Strategy, which noted a slight increase in first-year deposits (the first back-to-back increase in over a decade) despite an overall drop in applications, and an update on transfer students, where numbers fell short of the goal. A significant portion of the meeting was dedicated to an introduction to the new brand platform being developed with BVK, which aims to shift perception from a 'hidden gem' to one focused on clarity, confidence, community, and successful student outcomes, with a planned launch in Spring 2026. The committee also reviewed data related to student engagement, including orientation statistics showing 760 attendees and the successful replacement of fireworks with a drone show.
The committee discussed the Graduate and Continuing Education (DGCE) admission strategy, noting challenges related to fluctuating loan availability, such as the discontinuation of the Grad Plus Loan, and the reliance on digital marketing. Discussions covered competition for students, noting that four-year institutions are actively recruiting from markets previously untapped and that replacing lost international student revenue requires securing two domestic students. The importance of endowment consideration in digital marketing decisions was highlighted, along with strategies to better communicate program costs and duration. Enrollment projections for upcoming terms were reviewed, including the anticipated impact of new MBA and online programs. Digital ad metrics indicated performance at or above industry standards, with specific spending noted for various graduate and undergraduate programs. A significant portion of the meeting focused on introducing a new brand platform developed by agency BVK, aimed at addressing Westfield State's historical lack of awareness and inconsistent messaging. Key research takeaways emphasized connecting student descriptors to career outcomes, highlighting internships, and focusing on graduate employment. The proposed brand platform, "Imagine a Future," is designed to be flexible for various university communications, and considerations for its successful internal and external rollout were outlined, including leadership support and investment in a long-term marketing plan. Discussions also touched upon engaging alumni and refining advertising channels and taglines, as well as the role of athletics in attracting students.
Organization signals
Board meetings and buying signals
Salesforce & HubSpot sync
Native two-way integration
