City of Norcross

This document provides context for amendments to the City of Norcross's Comprehensive Plan, a long-range guide for future growth and development. It outlines the Georgia Planning Act's required elements for comprehensive plans, such as community goals, economic development, land use, and transportation. The plan details Norcross's economic development priorities, including business retention and expansion, development project facilitation, and securing funding opportunities. Amendments are necessitated by state law mandating five-year updates, with the Norcross City Council having approved this amendment process in May 2025.

This document outlines an amendment to the City of Norcross's 2045 Comprehensive Plan. The amendment focuses on refining Character Area boundaries and narratives, particularly for Historic Downtown Norcross and the Buford Highway District, to align with the City's vision and zoning regulations. Key areas of focus include maintaining historic character, promoting appropriate mixed-use development, ensuring suitable density transitions, preserving local businesses, and enhancing pedestrian and bicycle connectivity.

This document presents an amendment to the Norcross Comprehensive Plan, outlining revisions to be implemented by 2045. It details insights from community engagement efforts and focuses on defining character areas such as Historic Downtown Norcross and the BuHi District. Key strategic considerations include maintaining historic character, promoting mixed-use development with appropriate densities, preserving local businesses, and addressing transitions, senior housing, stormwater management, and minimizing industrial impacts, all aimed at guiding the city's future development.

This Strategic Marketing Plan serves as a roadmap for the City of Norcross, guiding its business retention, recruitment, and expansion efforts through targeted sales messages and marketing to specific industries. The plan outlines a comprehensive strategy for the next five years, focusing on developing marketing materials and activities for both external audiences, including Technology & Innovation, Professional & Business Services, and Culture & Creative industries, and internal audiences such as existing businesses, engaged residents, and less-connected residents. Key priorities include developing specialized marketing tools, engaging with target industries, and fostering stronger internal communication to unify the community under the 'A Place to Imagine' brand.

This document presents the comprehensive plan update for Norcross, outlining its long-term development strategy and vision up to the year 2045.