California State Lottery

The California State Lottery's Strategic Plan outlines long-term objectives and business strategies to maximize supplemental funding for California public education. Key focus areas include reducing reliance on large jackpots to grow Draw Game sales, eliminating barriers for infrequent Scratchers players, expanding efforts with core Scratchers players amidst increasing market competition, elevating the customer experience for all stakeholders, and modernizing programs and processes to reduce costs and enhance revenue generation. The plan's financial objective is to achieve the highest lottery ticket sales in the U.S. and become second in contributions to its beneficiary.

This document outlines the objectives, strategies, and tactics for the upcoming fiscal year, aligned with the organization's strategic direction. The plan focuses on five key strategic directions: reducing reliance on large jackpots by increasing Draw Game sales, eliminating barriers for infrequent Scratchers players, enhancing engagement with Core Scratchers players, elevating the customer experience for all stakeholders, and modernizing programs and processes to optimize costs and efficiency. The overarching goal is to maximize supplemental funding for California public education.

This strategic plan outlines the long-term objectives and business strategies for the California State Lottery Commission. Key priorities include reducing dependence on large jackpots by increasing Draw Game sales, eliminating barriers for infrequent Scratchers players, intensifying efforts for Core Scratchers players amidst growing competition, enhancing the customer experience for all stakeholders, and modernizing Lottery programs and processes to optimize costs and staff productivity. The overarching goal is to surpass Florida Lottery in sales and beneficiary contributions, aspiring to be a top-performing lottery in the United States.

This Annual Business Plan outlines the Lottery's tactical plan for Fiscal Year 2026-27, aligning with its approved strategic plan to achieve mission and goals. Key objectives include reducing reliance on large jackpots by increasing Draw Game sales, removing barriers for infrequent Scratchers players, enhancing engagement with Core Scratchers players amidst competition, improving customer experience for players, retailers, and internal staff, and modernizing programs to reduce costs and boost revenue-generating initiatives.

The Commission discussed several informational and action items. The Director provided updates on fiscal year sales, educational contributions, and the launch of new marketing campaigns and products like Jaws Scratchers. The Commission reviewed the Draft Strategic Plan for fiscal year 2026-27, focusing on objectives such as reducing reliance on major jackpots, eliminating barriers to play, and enhancing the customer experience. Additionally, the Draft Budget for the upcoming fiscal year was presented, emphasizing a zero-based budgeting approach to support educational contributions. Action items approved included a modular furniture services contract with PeopleSpace, an extension for the bulk carrier services contract with Mytess Delivery Solutions, and an emergency extension for Hispanic advertising services with Firewood Marketing. The meeting also addressed public concerns regarding service animal policies and recognized a retiring staff member.