Summary
Iowa Finance Authority seeks a vendor to plan, design, and execute a paid digital marketing campaign (creative and media services) to drive qualified homebuyer leads into IFA's sales funnel and produce 400 IFA loan conversions. Scope includes ad creative (user-generated content), third-party data-driven audience targeting, media buying, tracking/reporting to loan conversions, and systems integration. Contract term 16 months beginning Feb 6, 2026. Budget constraint: not to exceed $350,000 for state fiscal year 2027 (plus pre-launch planning). A separate complementary RFP for a Digital Homebuyer Lead Platform/Marketing Automation requires collaboration; proposals must be submitted via IMPACS.