RFP_F-0000000078 - CU Denver Out of Home Advertising Placement

Description: The University of Colorado Denver seeks proposals for out-of-home advertising placement services to support its marketing and reach high school seniors and non-traditional students through campaigns aligned with its broader digital marketing strategies. The work includes strategic media planning, media buying and placement across billboards, transit, airports, and other formats, as well as scheduling and coordination using university-provided creative assets. The vendor is also expected to track, optimize, attribute, and report campaign performance and integrate traditional out-of-home advertising with digital tools such as geofencing and retargeting.