Retail Cannabis Public Education Media Campaign (RFP)

Description: Seeking competitive proposals from qualified offerors to develop and implement a statewide, targeted public education campaign(s) that (i) highlights the ways purchasing marijuana and marijuana products from or cultivated and processed by licensees supports farmers, small business, and community reinvestment; (ii) educates consumers on how to recognize licensed retail marijuana stores and microbusinesses; and (iii) informs consumers about responsible marijuana consumption and health risks and other dangers associated with marijuana consumption. It is the CCA's intent to award a single contract from this procurement.