LA28 Events, Public Events, Marketing, Branding & Community Engagement Services RFP

Description: The City of Santa Monica (the “City”) is seeking proposals from qualified persons or firms including arts and cultural organizations, event producers, consultants, nonprofit organizations, multidisciplinary teams, businesses, and individuals (collectively, “Producers and/or Consultants”) to develop and implement creative or cultural activations, public programming and partnerships, public art initiatives, and/or community events. Santa Monica is an internationally recognized coastal community known for its beaches, parks, neighborhoods, arts and cultural organizations, business districts, and iconic public destinations including Downtown Santa Monica, the Third Street Promenade, and the Santa Monica Pier.  The City welcomes millions of visitors annually while serving a diverse residential community. Public spaces play an important role in the City's identity, functioning as places where residents, workers, businesses, artists, and visitors gather to celebrate culture, build community, and experience Santa Monica. Santa Monica is stepping confidently onto the global stage with a growing lineup of major events that celebrate the city’s coastal culture, support local businesses, and create memorable experiences for residents and visitors. Following the energy of the FIFA World Cup 2026 and the new partnership with Goldenvoice the City is continuing to build momentum toward Super Bowl LXI and the 2028 Olympic and Paralympic Games.  Beyond the Games, the Major Events Division is establishing a legacy programming structure designed to serve Santa Monica for years to come. A dedicated City events team is curating a mix of free and ticketed, publicly accessible activations that highlight the City’s creativity, vibrancy, and welcoming spirit. This winter, SWISS Xmas Inc. will transform the Pier parking deck into a Swiss Winter Village European-inspired holiday experience. In January 2027, Santa Monica will make its debut in the Tournament of Roses Parade with a float whose design was first unveiled at this year’s State of the City; and looking ahead to Super Bowl LXI, the City will host ESPN Beach on the Pier Deck and the beach, offering a full week of broadcasts, performances, and family friendly activities.  From global sporting events to music festivals and community gatherings, Santa Monica’s growing roster of events showcases the City’s unique character while providing memorable experiences for residents and visitors alike