Intent to Sole Source - Learfield Comm - College Sports Events Advertising

Description: The Idaho Air National Guard intends to issue a firm-fixed-price sole-source order to Learfield Communications, LLC for advertising integrated into Idaho colleges and universities’ athletic programs. The requirement targets highly engaged collegiate-aged audiences through university-branded physical signage, digital boards, PA systems, interactive promotional spaces, and official athletic websites and mobile applications. This notice is not a request for competitive quotations, but capability statements, proposals, or quotations may be submitted by the deadline for consideration of whether to conduct a competitive procurement.