GRIT Public Education and Ongoing Engagement Campaign

Description: The State of South Dakota, through the South Dakota Department of the Military, seeks proposals for a qualified marketing and communications firm to develop and manage an ongoing statewide public-education campaign for GRIT. The campaign will communicate practical ways to prepare for disruptions to essential services, with the contractor responsible for strategy, message development, content creation and distribution, audience testing, measurement, and ongoing refinement. Deliverables include research and campaign plans, launch-ready content and partner toolkits, performance reports, and a final asset library; the initial 12-month budget is $250,000, with up to two additional one-year options.