EV CO 2026 - Targeted Marketing Work re: EV awareness RFP

Description: The State of Colorado seeks a contractor to develop and execute a comprehensive marketing strategy that increases public awareness and understanding of electric vehicles and encourages adoption. Work includes creating promotional materials, conducting outreach campaigns, and using media channels to explain EV benefits, infrastructure, and available incentives, with potential advertisements, community events, and collaboration with local organizations. The contract has an initial one-year term, with extensions potentially available for up to five years based on performance and state discretion.