CTV Media Buy (Request for Proposal)

Description: Provide Connected Television (CTV) media planning, buying, placement, optimization, and performance reporting services to support student recruitment and brand awareness initiatives. The selected contractor will develop and execute targeted CTV advertising campaigns designed to reach prospective students and other key audiences through streaming television platforms. Services may include audience targeting, media strategy development, inventory acquisition, campaign deployment, optimization, analytics, attribution reporting, and recommendations for future campaign improvements.