The San Mateo County Community College District (“District”) for its Skyline College is
seeking a qualified branding and design agency to evaluate and strengthen the visual
identity of the College’s Athletics program. The project will establish a more cohesive
approach to Athletics branding while ensuring that individual team identities are clearly
connected to and supportive of the overall Skyline College brand.
The selected agency will evaluate the branding currently used across all eight Skyline
College athletic teams, including logos, monikers, colors, typography, and other visual
elements appearing on uniforms, social media channels, marketing and promotional
materials, banners, signage, and other applications.
The agency will assess the relationship between existing Athletics identities and the
broader Skyline College brand and provide recommendations for creating greater
consistency and brand recognition. The project will culminate in Athletics branding
standards that can be applied across all teams, as well as the refinement or redesign of
visual identities for up to three of the College’s eight athletic teams.
This Informal RFP is NOT a formal competitive bid or proposal process. The District
may or may not, at its sole discretion, award a contract to a proposer of its choosing
for the services or products described in this document. If a contract is awarded, the
District’s intention is to award a six-month agreement. Vendors submitting proposals are
encouraged to review the District’s Standard Services Agreement attached as a sample
only as Attachment E.