Texas A & M University-College Station

This document outlines a 9-month engagement for developing an institutional brand platform for Texas A&M University. The plan is structured into four phases: Additional Discovery, Comprehensive Brand Strategy, Creative Development, and Brand Activation. The core objectives are to evolve the current brand to increase awareness, recognition, visibility, and reputation, strengthen readiness for a national brand campaign, leverage the platform for the university's 150th anniversary, develop a stronger institutional research identity, and reinforce Texas A&M's position as a premier national and global brand.

This document presents the 2024 Sustainability Highlights for Texas A&M University, detailing achievements during the calendar year. It summarizes the university's sustainability performance across academics, engagement, operations, and planning & administration, guided by its nine-theme Sustainability Master Plan. The report emphasizes the preservation of environmental, social, and economic resources, culminating in the university's ninth STARS Gold rating and demonstrating a commitment to a sustainable future.

This Academic Roadmap outlines recommendations to inform Texas A&M University's next academic strategic planning effort, building upon Vision 2030 and the Strategic Plan 2020-2025. The plan focuses on enhancing the undergraduate experience through improved admissions pathways, increased retention to 95%, higher graduation rates (65% 4-year, 85% 6-year), and fostering lifelong success. It also addresses elevating graduate and professional education by developing a globally recognized school, cultivating excellence in advising, mentoring, and professional development, and promoting academic innovation. Key initiatives include leveraging technology, interdisciplinary programs, and strong faculty support to meet future workforce needs and expand the university's impact.

The Hagler Institute for Advanced Study is a key component of Texas A&M University's strategy to advance academic evolution and achieve top-tier university status. It aims to attract world-class scholars to collaborate with faculty and students, thereby strengthening graduate programs, enriching undergraduate experience, and raising the university's national and international profile. The institute fosters a research-rich environment, contributing to overall excellence and talent recruitment.

The 2020-2025 Strategic Plan for Texas A&M University focuses on enhancing transformational education and student success, elevating graduate and professional education, strengthening the research enterprise, growing and supporting faculty, and fostering an inclusive environment. It aims to extend the university's impact through public engagement, commercialization, and community partnerships, while addressing infrastructure demands and ensuring financial sustainability.