Jan 1, 2026StrategicPlan
BoardElk Rapids Downtown Development Authority Strategic Plan 2026
This strategic plan outlines the direction for the Elk Rapids Downtown Development Authority to promote the overall health of the business community, support commerce, and strengthen the brand of Elk Rapids. The plan focuses on five strategic areas: business retention and recruitment, preservation and real estate, placemaking and events, people and capacity, and marketing, branding, and communication, all underpinned by operational excellence. The overarching goal is to ensure Elk Rapids remains a prosperous year-round community with a high quality of life for all.