Alabama Gulf Coast Convention And Visitors Bureau

This strategic plan outlines the mission of Gulf Shores & Orange Beach Tourism to market Alabama's Beaches as a year-round destination, fostering thoughtful and sustainable growth to enhance the regional economy and quality of life. The plan incorporates a detailed analysis of 2024 tourism economic impact for Baldwin County and Alabama's Beaches, alongside future forecasts for vacation rentals and hotels extending through 2026. Key strategic areas include legislative and policy watch on issues affecting the tourism industry, and initiatives focused on destination stewardship to ensure continued prosperity.

This document outlines the vision and mission for Gulf State Park, aiming to establish it as the premier ecotourist destination in the Southeast and an international standard for environmentally conscious construction and sustainability efforts. The park's mission focuses on being an international benchmark for environmental and economic sustainability through best practices in outdoor recreation, education, and accommodations. It includes fostering immersive learning experiences about the park’s natural and cultural heritage via its Learning Campus, offering various educational programs and community events.

This document reviews Gulf Shores International Airport's successful 2025 performance, marked by the introduction of airline service and significant passenger growth. It outlines strategic plans for future expansion, including phased terminal upgrades (Terminal 1.5 completion by 2027 and subsequent Terminal 2.0 development), continued air service advancement, and strengthening community partnerships. The plan aims to achieve substantial increases in enplanements by 2029, enhancing the region's tourism and economic stability.

This strategic plan outlines goals and initiatives to position Alabama's Beaches as a premier destination for meetings, sports, and events. Key priorities for meetings include enhancing event planning, creating impactful attendee experiences, and generating qualified leads for partners. For sports tourism, the plan focuses on facilitating effortless event hosting, ensuring memorable participant experiences, and delivering measurable business outcomes for sponsors. The overall aim is to drive economic impact and secure the region's future as a leading event destination.

Key discussions during the meeting included the approval of the 2026 Board Meeting Schedule. The Board also considered a proposal to purchase the Operations Center, ultimately voting to decline the purchase offer. Furthermore, the Board approved Resolution 25-15, which concerns the approval to sell the Gulf Shores Welcome Center. Departmental reports highlighted an announcement from Allegiant Airlines regarding five new routes commencing in May 2026. The next Board gathering was announced as a retreat scheduled for early December.