Summary
The Southern California Regional Rail Authority (SCRRA / Metrolink) is soliciting proposals (Invitation #LI326-27) for the procurement of a web-based, geo-location intelligence platform that will capture a more nuanced view of station catchment area populations, mobility patterns, and ridership-growth opportunities. The Authority seeks to move beyond static data sources such as census data, ticket sales, and infrequent surveys by leveraging anonymized mobile location data enriched with psychographic and behavioral data. Electronic responses must be submitted through the PlanetBids vendor portal by 2:00 PM PDT on August 10, 2026, with a virtual Pre-Proposal Conference scheduled for July 8, 2026.