2026-2027 Atlanta Regional Household Travel Survey (RFP)

Administration of an activity based Regional Household Travel Survey relating to the Atlanta Regional Activity-Based Travel Demand Forecasting Model and the creation of resultant data files. The major objective of the project is to develop a travel behavior database for the Atlanta Metropolitan Region that is designed to support periodic updates for ongoing testing of alternative future growth scenarios. The survey also is to provide a means to update and estimate the model components used in the ARC travel demand forecasting process. The household level travel data will supplement the Census journey-to-work data by collecting travel data by purpose, length, mode, origin-destination and household socio-economic characteristics. The survey will collect current trip patterns and socio-economic data from a minimum of 8,000 households (or about 1 of 200 households). ARC is looking for a proposal that demonstrates a comprehensive understanding of data requirements, data collection techniques and quality control measures needed to meet the study objectives.