PRCP0003693 - Acquisition of Sales Training and sales Coaching Services

Description: The Business Development Bank of Canada seeks one specialized firm to develop sales skills among its Business Development Leads and sales-coaching capabilities among its Business Center Managers. The work focuses on closing sales and conducting effective business interactions, including negotiation, handling objections and securing client commitments. The bank intends the training and coaching to support higher-value conversations with clients throughout the sales process.