MARKET ANALYSIS: PREFERENCES AND BEHAVIORS REGARDING U.S. FOOD AND BEVERAGES

Description: The United States Department of Agriculture (USDA), Foreign Agricultural Service in Bogotá (FAS Bogotá), will conduct a consumer survey to identify market opportunities and understand the perceptions, preferences, purchasing behaviors, distribution channels, and information sources shaping Colombian consumers’ decisions about U.S. food and beverage products. The findings are intended to help FAS market-development programs support U.S. farm income, enhance the U.S. economy, and remove barriers to market access. The Department of State intends to award a contract to the lowest-priced technically acceptable offer and may make the award based on the initial offer without discussion.