Teaching Lab Lifts Response Rates 40% with Starbridge

Teaching Lab partners with schools and districts nationwide to improve teaching and learning through coaching, professional development, and curriculum support.

The Challenge

Intensive, manual account research resulted in missed opportunities

Before Starbridge, outreach was slow, manual, and inconsistent. The team hunted for decision-makers by combing staff directories and individual district pages, copying names and emails one by one, then drafting bespoke messages for each contact.

To personalize those emails, they read through RFP documents and strategic plans to reference priorities like school turnaround, work that stretched from ideation to send over multiple weeks. In addition, every contact list required hours of searching and manual entry.

Even with this effort, results lagged. Without a system to track market shifts or upcoming RFPs, outreach often came too late. The team was left reacting to opportunities after competitors were already in play, missing chances to build early relationships and win contracts.

“If I sent 100 emails, I might get 2 responses - usually a no,” noted Asia Leeds (Manager, Business Development).

The Solution

From Weeks of Research to Campaigns in Minutes

Teaching Lab replaced its fragmented, manual workflow with Starbridge. Instead of digging through staff directories one by one, contact enrichment instantly surfaced the right leaders, complete with names, titles, and verified emails - and flowed them directly into campaign templates. The copy-paste grind disappeared.

Campaign prep, which once stretched across weeks of searching, drafting, and double-checking details, collapsed into days. The team could enrich contacts, generate campaign-ready lists, and launch targeted outreach that still felt personal, without the bottleneck of manual research.

 "Starbridge dramatically reduced the time from pulling information into executing cold outreach. We could finally scale campaigns without losing the tailored touch,” noted Asia Leeds (Manager, Business Development)

The Impact

90% Less Effort, 40% Higher Responses, and Faster Pipeline Creation

Each contact now requires 90% less manual effort, translating into 40+ hours of research time saved per outbound campaign and compressing campaign prep from weeks to days.

Effectiveness rose alongside efficiency: response rates increased 40%, unlocking more district conversations and meetings that wouldn’t have landed under the old workflow.

In one case, a Starbridge-driven sequence reactivated a prior relationship and moved a new opportunity into the pipeline.

“We went from weeks of prep to launching campaigns in days. That efficiency alone is game-changing, and the responses prove it.” noted Asia Leeds (Manager, Business Development)

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