CX Forum West

At CX Forum West in San Francisco, attendees will gain practical guidance, proven strategies, and quality time with Forrester analysts to turn ideas into action. This intimate event, capped at fewer than 400 delegates, is designed for candid conversations, hands-on learning, and networking to accelerate decision-making. Whether attendees are shaping customer experiences, leading digital transformation, or driving marketing innovation, they will leave with frameworks, tools, and a clear plan to deliver measurable business impact. This event is part of a global series bringing together customer experience, marketing, and digital business leaders. Attendees are under mounting pressure to leverage AI for smarter end-to-end customer journeys, automated service, operationalizing AI agents, and delivering personalization at scale, especially with consumer trust at an all-time low. The conference acknowledges that while AI is promising, the foundation of every customer experience requires human creativity, context, customer identity, and quality data to forge trust. The 2026 theme, "Build The Experience AI Can't," aims to empower leaders to shift from simply doing more with AI to creating better experiences powered by humans plus AI. At the events, attendees will access Forrester's latest research, frameworks, and insights to lead in the AI era and deliver superior customer outcomes. Special programs, such as the invitation-only Executive Leadership Exchange, immersive experiences, and a Future Leaders program for young professionals, will also be available.