Track open bid opportunities, contracts, public meetings, and key contacts for Wisconsin Department of Tourism.
Key metrics and characteristics
City
The city where this buyer is located.
Madison
County
The county where this buyer is located.
Dane
Address
Physical address of this buyer.
3319 W Beltline Hwy
Phone Number
Contact phone number for this buyer.
(800) 432-8747
Zip Code
Postal code for this buyer's location.
53713
Propensity to Spend
How likely this buyer is to spend on new technology based on operating budget trends.
AI Adoption Score
How likely this buyer is to adopt new AI technologies.
Startup Friendliness
How often this buyer champions startups and early adoption.
Latest Budget Year
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Operating Budget
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Includes fiscal year calendars, procurement complexity scores, and strategic insights.
Track vendor wins and renewal opportunities
This Statement of Work (SOW) details the Salesforce CRM and Marketing Cloud Implementation project for the Wisconsin Dept. of Tourism, provided by Carahsoft (via JourneyBlazers). The project, estimated to last 20 weeks, involves configuring Salesforce for Grants Management, Co-op marketing, Contact/Account tracking, and email marketing. It is a fixed-price engagement totaling $290,636.55 and is governed by the State of Wisconsin NASPO Cloud Contract # 505ENT-018-NASPOCLOUD-03.
See expiring contracts, renewal timing, pricing history, and competitor awards, then sync the data to your CRM.
Expiring contracts, renewals, and award history
Competitor contract data and source files
Budget and spend signals to prioritize accounts
Native sync to Salesforce and HubSpot
Board meetings and strategic plans from Wisconsin Department of Tourism
The meeting included reports from six Department of Tourism committees covering topics such as inclusion, marketing, outdoor recreation, and group travel grants. The Council conducted elections to fill two vacancies on the Marketing Committee. Additionally, the Council received a presentation on department business, which highlighted current travel trends, Wisconsin's ranking as a tourism economy state, and strategies to increase economic impact. Plans for the upcoming Wisconsin Governors Conference on Tourism were discussed, and members were reminded of upcoming deadlines for mandatory public official training.
This document outlines a Statewide Marketing Strategy for Wisconsin. Its primary goals are to elevate the Wisconsin brand, increase positive perceptions, and enhance brand awareness across target markets. Key focus areas include connecting outdoor recreation with traditional tourism sectors, increasing overnight stays, and boosting visitor spending. The strategy also defines a shared brand promise, targets specific motivations, and identifies key campaign touchpoints, target audiences, and markets for promotional efforts.
Public-sector contacts connected to Wisconsin Department of Tourism.
This Statewide Marketing Strategy aims to elevate the Wisconsin brand, increase positive perceptions, and boost brand awareness across target markets. Key objectives include connecting outdoor recreation with traditional tourism sectors and increasing overnight stays and visitor spending. The strategy is centered on the brand promise of "Wisconsin, where the unexpected is ready to be discovered," emphasizing unique outdoor adventures, celebratory events, craft culinary experiences, and diverse accommodations to attract memory makers looking for joyful shared moments. It outlines target audiences (adults 35-44 and 25-34 with kids) and specific in-state and out-of-state markets, leveraging a variety of campaign touchpoints.
Extracted from official board minutes, strategic plans, and video transcripts.
Track Wisconsin Department of Tourism meetings, strategic plans, and budget discussions before the public bid appears.
Early signals from meeting minutes and plans
Vendor mentions and competitor tracking
Decision timeline from discussion to RFP
Quotable insights from buyer leadership
