Sam Houston State University

This Strategic Enrollment Management (SEM) Plan for Sam Houston State University outlines a comprehensive strategy to achieve enrollment targets for the 2026-2029 academic years. It focuses on nine key goals: improving recruitment and yield, streamlining enrollment operations, creating sustainable partnerships, developing a cohesive student journey for targeted student types, enhancing enrollment marketing and brand visibility, establishing a student communication life cycle, demonstrating a commitment to student completion, establishing a strategic financial student support structure, and fostering data-informed decision making. The plan aims to optimize enrollment processes, enhance student experience, and reinforce SHSU's commitment as a student-centered, community-engaged institution.

The board meeting agenda includes superintendent updates and reports regarding enrollment, financial status, projected 2027 revenue, personnel and staffing, special education, and campus and district updates. The board also plans to conduct an executive session to discuss legal, real property, personnel, security, and student discipline matters, followed by board action on these topics.

The board meeting addressed public feedback regarding school communication systems, security concerns, and emergency response protocols. Key administrative updates included an enrollment report, financial performance review, and progress reports on STAAR testing and new campus developments. The board approved a budget amendment transferring surplus funds to counseling services, and conducted several leadership appointments and reappointments for board positions including Chair, Vice Chair, and Secretary.

The board meeting agenda includes a review of superintendent updates and reports, specifically covering enrollment updates for the current fiscal year, the financial report, progress on the new campus site, academic performance trends, and staffing and recruitment for the upcoming school year. The board will also engage in a discussion regarding board member terms and may conduct an executive session to address various legal, property, personnel, and security-related matters. Furthermore, the meeting includes action items for the annual certification of instructional materials and the establishment of a board member nominating committee.

The board reviewed updates regarding fiscal enrollment and financial reports, including projections and grant utilization. Presentations covered the Texas Academic Performance Report and the Texas Charter School Performance Framework. Progress updates were provided for a new campus site and technology acquisitions. The board authorized the opening of a new campus at the Klein location, including the execution of a lease agreement, and approved technology purchases that exceeded the micro-purchase threshold, contingent upon university authorization.