Midwestern State University

This strategic plan outlines Midwestern State University's direction from 2025 to 2030, focusing on empowering students and the community through academic excellence, personal growth, and a culture of lifelong learning, inquiry, and innovation. The plan is guided by values such as being people-centered, community-focused, integrity, visionary, and fostering connections. It is structured around three main strategic goals: EDUCATE, which involves recruiting, supporting, and engaging students through high-quality programs and data-informed practices; SUPPORT, which focuses on scholarly work, professional development, and leadership training for faculty, staff, and students; and SERVE, which aims to strengthen the university's role as a community partner through academic programs, local partnerships, and alumni engagement.

The 2020-2021 Midwestern State University Strategic Plan Update outlines key initiatives focused on strengthening the university community, aggressively pursuing new student populations, creating a destination residential university, and stimulating a culture of engagement. Specific areas of focus include attracting, retaining, and rewarding faculty and staff; creating a vibrant workplace; enhancing marketing and branding; expanding academic program offerings and locations; improving student support systems; increasing recreational, cultural, and leadership opportunities; delivering education in flexible modes; enhancing campus infrastructure and safety; supporting the Wichita Falls community; and strengthening relationships with Sheppard Air Force Base and community colleges. Outcomes aim to improve faculty and staff satisfaction, increase student enrollment and retention, enhance the campus environment, strengthen community partnerships, and achieve greater financial stability and sustainability.