Bloomsburg University, Pa Business Strategy 2020-2026
This document outlines a business strategy for MaxiNet, an affiliate of Mass Inter America, focusing on penetrating the Venezuelan diaper market. The strategy involves a low-margin, high-volume distribution approach, offering affordable and recyclable diapers sourced from Pampers in Brazil. Key pillars include establishing a subsidiary benefit corporation to manage charitable donations, leveraging existing distribution channels to reach retailers, health organizations, and charities, and implementing a recycling initiative to convert used diapers into electricity. The plan projects 7.2 billion dollars in revenue and a 113% return on investment in the first year, aiming for implementation by 2020 and targeting 590,000 new customers by 2026, while addressing humanitarian needs and environmental concerns within Venezuela.