Metropolitan Atlanta Rapid Transit Authority External Relations Committee Meeting Summary
The committee meeting focused on a post-FIFA World Cup 2026 campaign recap and a briefing on media impressions from March to June 2026. Key discussion topics included marketing and sales performance, digital and print advertising strategies, partnerships with cultural icons and local organizations, and revenue generation from advertising and merchandise. The committee also outlined strategic goals and priorities for FY27, which involve sustaining ridership growth, strengthening brand reputation, and expanding revenue opportunities.
Enterprise
Get verified public-sector contacts at scale
Find verified emails, direct dials, role context, job-change updates, and organization signals across every public-sector account you sell to.
Metropolitan Atlanta Rapid Transit Authority External Relations Committee Meeting Summary
The committee received a comprehensive briefing on public engagement activities and a summary of the 2026 legislative session, including updates on specific legislative bills. Additionally, the committee reviewed an overview of media impressions related to the NextGen and MARTA Reach initiatives, focusing on campaign performance and sentiment analysis.
May 21, 2026·Board meeting
Marta Audit Committee Audit Committee Meeting
The committee held a briefing regarding the fiscal year 2026 external audit engagement, outlining the audit approach, timeline, and deliverables. Discussions included the implementation of new GASB standards, the impact of recent software migrations, and procedures for identifying fraud risks. Additionally, the committee received a briefing on MARTA's cybersecurity readiness efforts in preparation for the 2026 FIFA World Cup, emphasizing investments in detection capabilities, operational resilience, and workforce training.
Mar 26, 2026·Board meeting
Metropolitan Atlanta Rapid Transit Authority External Relations Committee Meeting Summary
The committee reviewed legislative priorities including the penny extension and government affairs outreach. A marketing briefing highlighted the Big 6 initiatives for the year, which include the NextGen Bus Network, MARTA Reach service, Breeze fare payment upgrades, CQ400 rail cars, the Rapid A-Line, and preparations for the FIFA World Cup. Additionally, the committee received an overview of media impressions and communications strategies from November 2025 through February 2026.
