Jul 23, 2026BoardMeeting
BoardMetropolitan Atlanta Rapid Transit Authority External Relations Committee Meeting Summary
The committee meeting focused on a post-FIFA World Cup 2026 campaign recap and a briefing on media impressions from March to June 2026. Key discussion topics included marketing and sales performance, digital and print advertising strategies, partnerships with cultural icons and local organizations, and revenue generation from advertising and merchandise. The committee also outlined strategic goals and priorities for FY27, which involve sustaining ridership growth, strengthening brand reputation, and expanding revenue opportunities.