Board meetings, strategic plans, and buyer signals from Sheri Tovrea’s organization
Sep 1, 2026·BoardMeeting
Board
Custer County Tourism Board Meeting Minutes
The Board meeting focused on the 2027 budget planning, including a review of the 2026 budget and financial position. Key discussions involved preliminary budget allocations for marketing, administrative, and outreach services. The board evaluated contract management processes, emphasized the need for greater contractor accountability, and voted to not renew the publicist contract. Additionally, the meeting covered advertising strategies, including potential relocation of the Welcome Center and improvements to visitor materials. Administrative updates regarding purchase policies, procurement procedures, and strategic goals for increasing tourism and lodging tax revenue were also addressed.
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The board discussed social media strategies, including the use of influencer videos and targeting niche Facebook groups to enhance promotional reach. Progress was reported on developing a comprehensive database of local agricultural and agritourism producers. The board debated branding strategies, weighing the focus on Westcliffe versus the Wet Mountain Valley region, and authorized research into search trends. Website metrics were reviewed, showing positive traffic growth, with plans to improve data accuracy by filtering non-local traffic. Additionally, the board evaluated advertising proposals, approving a three-month iHeartRadio campaign to drive regional awareness while deciding against shopping cart advertising.
Aug 10, 2026·BoardMeeting
Board
Custer County Fair Board Business Meeting Minutes
The board discussed various operational and logistical items for the upcoming county fair. Key topics included the approval of project invoices, financial planning for scholarship programs, and negotiations regarding a lease agreement with a third-party vendor for facility maintenance and cleanup. The board deliberated on capital improvements such as shade structures and hog panels. Additionally, extensive coordination took place regarding fair planning, including the assignment of judges and superintendents, logistics for livestock weigh-ins, sales operations, show meal arrangements, and site maintenance preparations.
Aug 6, 2026·BoardMeeting
Board
Airport Board Minutes
The meeting included reports on Hangar Lot Land Leases, status of various capital improvement grants including runway, taxiway, and lighting projects, and the progress of the airport generator installation. The board discussed the upcoming Airfest, reviewed fuel sales and inventory, and addressed operational updates for the AWOS system and facility infrastructure such as security cameras, windsocks, and the courtesy car fleet. Discussions also covered maintenance issues with the John Deere tractor, wildlife intrusion at the perimeter fence, and future budget planning for airport infrastructure.
Extracted from official board minutes, strategic plans, and video transcripts.
