May 20, 2026BoardMeeting
BoardGreater Portland Metro Marketing and Communications Committee Meeting Minutes
The committee discussed several key topics including an overview of transit ridership numbers and updates on marketing and communications activities. A review of the fare policy updates was conducted, focusing on how those updates were determined and public feedback received. The committee also explored strategies for marketing Open Fare Payment (Tap to Ride), including the use of debit cards and bus infrastructure for advertising. Future agenda items were identified, such as improving understanding of marketing KPIs, reporting, project delivery, and enhancing the agency's public image.